Jennifer Lopez has a new role! The singer is now a fashion designer for a famous lingerie brand.
This is surely the sexiest collaboration of the year. The singer Jennifer Lopez has just announced its first lingerie collection, named “This is me… Now”, like her next album, which she created with the brand Intimissimi.
In the advertising campaign, broadcast on Instagram on October 18, 2023 by the singer and the Italian brand, J.Lo appears in an ensemble in champagne lace decorated with removable chains set with pearls and rhinestones. Another photo reveals a body of the same color which mixes the finesse of the lace and the sweetness of satin. Enough to arouse the curiosity of fashionistas.
A sensual collection
This capsule collection, which aims to celebrate the freedom and self-expression of all women, includes a multitude of products. Balconette bras for a push up effect, lace bralettes, transparent bodysuits… But also a suspender belt, a babydoll nightie, a long slip dress, a pajamas set, or even a bathrobe. The pieces are available in three colors: Champagne, Green jade and charcoal black, therefore timeless. The more observant will also notice the presence of a small hummingbird, a symbol of energy and luck, on several models in the collection.
In addition to underwear, Jennifer Lopez, who until now was international muse of the brand, imagined a harnesstwo bras and a top entirely covered in rhinestones. The prices of the products vary between 19 euros (the thong) and 219 euros (the silk bathrobe). Already available for purchase, this ultra glamorous line is sold in limited edition in all stores and on the brand’s website.