Players report that they are receiving advertisements for the latest part Mirage in Assassin’s Creed: Odyssey – in the middle of the game. Developer Ubisoft confirms this advertisement, but also says that it shouldn’t appear at all. The “error” still causes trouble: Gamers are now wondering whether they will soon need an ad blocker for their games.
What’s the deal with advertising?
This is what Ubisoft says about it: Reports of the courtship spread quickly. Ubisoft spoke out in a statement to Eurogamer. The statement says:
[Diese Werbung] is the result of a technical error that we fixed as soon as it was brought to our attention.
The topic is widely discussed on Reddit and is currently one of the largest threads in the general gaming subreddit. Users there think that the advertisement appearing may have been a bug. But it’s certainly not true that it exists at all.
Assassin’s Creed Mirage Trailer
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“We cannot accept that”
Hundreds of gamers are taking part in the discussion with over 1,400 comments. The anger over the new idea of showing advertising in games is huge – but also the outrage against Ubisoft itself.
Ubisoft recently made negative headlines by allegedly deleting accounts if you don’t log in for too long. The company has also lost respect before, for example with its attitude towards the unpopular NFTs.
Now users see a new low reached. They say: “Such a thing cannot be accepted. An ad like that in the game is the reason for me to uninstall the game and write an ugly review.”
Others think they would return the game straight away – to which one user says: if the companies do this cleverly, the advertising will only come after the return period.
The mood is extremely negative. Even if this is a mistake, players are now predicting that this is all just “testing the waters”.
Ubisoft and other companies want to find out how cheeky they can be before gamers lose patience: “Companies have moved away from ‘how do we improve the user experience’ and to ‘how do we squeeze every last drop of money out of customers before we They are losing?’ “There was a similar discussion recently about Diablo 4:
Diablo 4: “It’s sad that we’ve gotten used to something like that” – Well-known German Twitch streamer about the shop