On Tiktok, users can not only post videos in the app, but also create filters. These filters can be used to make money, and fundraising for Gaza has become popular there.
The most popular filter is a watermelon game. Creator Jourdan Johnson has collected $14,000 via this filter and it has been used over 10 million times.
In a video, she says that the money should go to the charities Doctors Without Borders, Human Appeal and the Palestinian Children’s Relief Fund and be paid from Tiktok in mid-December. She also says that she will update when the money has reached the organizations with a receipt and proof.
Could be a way to get benefits
The filter has spread all over the world and has also been used by Swedish creators. In the clips, users urge others to also use the filter, so that it gets more widespread.
Arvid Erlandsson is assistant professor of psychology at Linköping University and researches charity.
– Helping is primarily about signaling what one thinks and thinks, and secondarily about helping. It can also be a way to create both financial and social advantages in life, he says.
And there are filters supporting Israel as well, but these have not been as widespread.
The conflict is polarizing in social media. The hashtag #freepalestine has received 30 billion views on Tiktok – #istandwithisrael has received 270 million views.
SVT has searched for Jourdan Johnson, but she has not yet returned.