Known as a tough negotiator, Yaccarino has worked for NBCUniversal for ten years.
The advertising director of the media company NBCUniversal has been chosen as the new CEO of the messaging service company Twitter Linda Yaccarino. About that told (you switch to another service) first by the Wall Street Journal.
Current CEO Elon Musk has confirmed the appointment news.
Musk previously tweeted that he had hired a new CEO for Twitter, but did not reveal the person’s name. Musk said that she was a woman and that she would start the job in about six weeks.
According to Musk, Yaccarino mainly manages Twitter’s business, and Musk himself focuses on product design and new technology.
Yaccarino has worked for NBCUniversal for ten years and is known as a tough negotiator with good relationships in the advertising industry, according to the Wall Street Journal.
CNN describes (you switch to another service)Yaccarino as an experienced media manager in many ways. He reportedly leads an international team of 2,000 people, which has been building relationships with numerous new media platforms, including Twitter.
Yaccarino’s most notable achievement in his long career at NBCUniversal is the reforms that took place in the advertising department under his leadership.
NBCUniversal said Friday that Yaccarino will leave the company immediately.
Twitter’s sky has been uneven since billionaire Elon Musk took control of the company last year. For example, soon after Musk took the helm, he fired the entire Twitter board, and about half of the company’s 7,500 employees were fired. Soon, however, Musk reversed his decision and some of them were asked to return to work.
The news is updated.