In this episode of La Loupe, Xavier Yvon analyzes the Marie Blachère phenomenon with Agnès Laurent, senior reporter at L’Express.
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The team: Xavier Yvon (presentation), Charlotte Baris (writing), Marion Galard (editing) and Jules Krot (directing).
Music and dressing: Emmanuel Herschon/Studio Torrent
Picture credits: The Express
Logo: Anne-Laure Chapelain/Benjamin Chazal
How to listen to a podcast? Follow the leader.
Xavier Yvon: To start this episode, La Loupe went for a walk with her microphone outside the studio and the editorial staff of L’Express, to do a survey. The question was simple: “Do you know Marie Blachère?” If you yourself answer no, don’t worry, you will quickly understand.
Back from reporting – precisely from what is called a vox pop – we sorted through the responses and two categories emerged very clearly. On the one hand, those who live in Paris and its suburbs. Here is what they answer when we talk to them about Marie Blachère:
Respondents : “Marie who?…. No I don’t know”, “Not at all”
Xavier Yvon : On the other side, we find those who regularly go to buy their bread at Marie Blachère, because, I say it if you belong to the first category, it’s a chain of bakeries. Those who know this generally live outside the capital:
Respondents : “I come from Orne. I know but I go there only occasionally.”, “I come from Landes. Yes I’ve been going there for a while”
Xavier Yvon : You may recognize yourself in one of these two categories. We are talking to you today about those who know Marie Blachère or not because the phenomenon of the “roundabout bakery” is very revealing. In this episode of La Loupe, we explain how Marie Blachère’s business illustrates the divisions and paradoxes that run through French society.
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