Tag: Styles
Luxury is also getting into green packaging
Major brands are taking up the challenge of integrating it into the circular economy. Luxury is an experience. However, the case is part of this character of rarity and prestige.…
Unique creations, virtual fittings… Personalization, a major challenge for luxury
A handful of visitors converge on the Gilles & Boissier boutique-apartment, on the first floor of a building on Avenue Montaigne, in Paris. The object of all desires? A cedar…
Recycling, repair, traceability… How the luxury sector is organized
Faced with the climate emergency, the luxury giants are multiplying eco-development and recycling programs. “France is proactive: since January 1, it has adopted a law that prohibits the destruction of…
“I’ve always wanted to do a manual job”: in the big luxury houses, the time for the next generation
Loë, 19, lady tailor Passionate about fashion and design, Loë, 19, has been training in sewing in her bedroom since high school. “I just wanted to do that,” she says.…
Gucci, Hugo, Balenciaga… When Web3 becomes an essential asset of seduction for luxury
Last year’s must-attend Gucci event was held in an even more surprising location than usual: in May 2021, the luxury house opened the Florentine Gucci Garden for two weeks on…
Vanessa Fara Rabesandratana, co-founder of Ledger: “I don’t live in opulence”
The interview started barely two minutes ago and already, Vanessa Fara Rabesandratana interrupts us. “I’m not comfortable with being put forward,” says the entrepreneur, afraid of “becoming a public figure”.…
Watches, clothes, furniture, shoes… How about trying them on from a distance?
Fred The jeweler provides its customers with a remote fitting module for its customizable Force 10 bracelet. For this, the house called on Hapticmedia, which designs custom 3D configurators. Once…
François Perret: “I liked the idea of putting the Ritz in a cup”
Develop a street-food offer in a palace. This is François Perret’s daring bet, with his concept of the Ritz Paris Le Comptoir, created a year ago. “I was keen to…
AI, 3D printing… How luxury businesses are adapting to the lack of labor
Immersion in the Moët & Chandon cellars in Epernay, meeting with the craftsmen of the Guerlain house in Paris, visit of the Tanneries Roux in Romans-sur-Isère… From October 14 to…
Tequila: how to explain the return to grace of Mexican alcohol
A 70 cl bottle of Tequila Clase Azul, Ultra, Extra Añejo sold for 3,770 euros at La Grande Épicerie de Paris; a bottle of Tequila Amor Mío Extra Añejo at…