Tag: adidas
the Adidas Arena, a setting for badminton, in one of the poorest neighborhoods in Paris
The Adidas Arena hosts the Yonex French Open badminton championships from March 5 to 10. The opportunity to test this new room built in the north of Paris, in a…
Decathlon’s plan to compete with Nike and Adidas – L’Express
He’s been waiting for this for three years. Teddy Riner will take to the tatami of the Arena Champ-de-Mars on August 1, at the foot of the Eiffel Tower, to…
Adidas wants to dump Kanye West’s products
For the German sportswear giant, Kanye West and his products under the Yeezy name have become a headache, especially for the new Danish CEO Bjørn Gulden. The background is that…
How Adidas Could Lose Millions to Kanye West
It only took one lost, or rather broken, contract for the German equipment manufacturer Adidas to find itself in the red. In a press release, the new managing director, Bjorn…
A new trend is emerging: solar-powered rechargeable headphones and earphones! Adidas and Urbanista launch their products, promises of almost unlimited autonomy and less environmental impact.
A new trend is emerging: solar-powered rechargeable headphones and earphones! Adidas and Urbanista launch their products, promises of almost unlimited autonomy and less environmental impact. This is no news for…
Adidas RPT-02 SOL wireless headphones with solar panels introduced
Wireless headphone models, especially over-the-head models, include solar panels. Adidas RPT-02 SOL wireless earphones added. Adidas, one of the most important sports brands in the world, Adidas RPT-02 SOL wireless…
Adidas sports bra ad that features bare breasts is banned in the UK
Adidas’ sports bra ad featuring bare female breasts has been banned in the UK. The ad image featured women of different skin colours, breast sizes and chest widths. The UK…
Adidas has imagined the coolest sneakers of spring
Future success in sight for Adidas. The sportswear brand has just unveiled a sneaker model perfect for spring in collaboration with the artist Enfant Précoce and the online sales platform…
Adidas expects growth in 2022 despite impact Russia
(Finance) – The German sportswear giant Adidas has registered revenues up by 16% in 2021 to 21.2 billion euros, driven by growth in all markets. Excellent momentum in EMEA, North…
Adidas launches Sisters, its sports festival for women
Adidas, alongside its “Impossible Is Nothing” campaign, announces the launch of its “Adidas Sisters” festival. An initiative that sheds light on women and combats stereotypes in sport. The famous sportswear…