Future success in sight for Adidas. The sportswear brand has just unveiled a sneaker model perfect for spring in collaboration with the artist Enfant Précoce and the online sales platform Sarenza.
Early Child knows how to do everything! Dance, some modeling for Walk in Paris clothes, tattooing, painting and more recently fashion. This artist based in Paris, Francis Essoua Kalu real name, was invited by Adidas to reinvent one of its iconic sneakers. Under the brushes of Enfant Précoce, the Bold model takes on color.
Primary colorss, by the way, is the name of this irresistible collaboration available exclusively on Sarenza. In all, 200 pieces for men, women and children customized by hand and sold between 75 and 139 euros. “I grew up in a house where there was joy, music and lots of color“, confides Enfant Précoce. This eminently positive energy is felt in his colorful canvases as in the poetic drawings that cover Adidas sneakers. About his last trip to Cameroon, the artist says that he “brought new colors, new faces, new shapes (…) My heritage is anchored in me“. And inked on these sneakers which, semi-artisanal creations destined to be worn, “will move in time“.
A model family
To embody this Adidas x Early Child collection exclusively for Sarenza, the director Josépha Raphard was chosen alongside her companion Arnaud and their daughter Paloma. The young woman, also at the origin of the Loma Cluba support group for mothers, has more than 21,000 subscribers on her Instagram account where she discusses subjects as different as acceptance of her body, breastfeeding, motherhood… A girl to followD !