Ford, which continues to be one of the world’s largest automobile manufacturers, seems to have shelved its 2030 plan in Europe. looks.
Ford says it can continue selling car models with internal combustion engines in Europe after 2030. An official of the brand, which previously said that it would sell only electric vehicles in European countries by 2030, said, “For example, if we see strong demand for plug-in hybrid vehicles, we will bring them to market.” says. Ford, which is among the names that are reviewing their plans as the demand for electric vehicles decreases, is currently behind many of its competitors in the electric car market. ford In fact, there has been a surprise change of plan on the electric side before. had accomplished. For those who missed it, the company achieved good sales figures with the fully electric F-150 Lightning and Mustang Mach-E. Doesn’t want to move too fast on the electric side. In this context, the brand wants to focus on internal combustion and hybrid vehicles like many other manufacturers due to changing market conditions. announced that they have postponed the three-row large electric SUV model from 2025 to 2027.
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Ford states that this postponement will allow the market to further develop and benefit from advances in battery technology. Ford, It is one of the companies that sees that Chinese electric cars will make a big boom in the US market and expresses this very clearly. Knowing that cheap Chinese vehicles, especially $10-15 thousand, will have a huge impact on the US automobile market, the company accepts the superiority of Chinese companies in the electric field and wants to be fully prepared for this.
From Ford’s electric vehicle division Marin Gjaja has been talking about this issue in recent months., “They are ahead of us in this technology. We look at this and say, eventually they will come here. “So we must now fully adapt and continue to focus on electric vehicles, otherwise we have no future as a company.” He made a statement.
For US market, “Just as the Japanese came here, the Koreans came here or the Germans came here, Chinese companies will also come here. “This is a big market.” Gjaja said, and he was already feeling the influence of the Chinese deeply in Europe with his brand. So how will Ford Chinese fight against the electric vehicles of Chinese companies?
Ford signaled that it could establish partnerships with other manufacturers in order to strengthen competition. is also developing a vehicle platform focused on cheap electric vehicles. The company is present in the electric car market with more than one version, but it still cannot stand out. The brand wants to change this in the future and knows very well that the key to this is to offer cheap electric vehicles to the market. According to the statement of its CEO Jim Farley, it has been developing a new electric car platform internally for two years..
It is reported that this platform was developed directly with the target of low-cost and small-sized electric vehicles, and the studies “super talented” called “Skunkworks” It is stated that it is carried out by the team (This team is said to be less than 100 people). The brand, which aims to be competitive under 30 thousand dollars with this platform, is based on the new platform, according to new information. 25 thousand dollar electric pickups and SUVs is developing. exit here 2026 The brand, which is said to aim to do this in 2019, uses lithium-ion batteries in the new platform. LFP (Lithium Iron Phosphate), produced 30 percent cheaper It is based on batteries.