Realme, which entered the smartphone industry in 2018, has reached the 7th place in the global market in its fifth year, according to the official statement. rose.
Realme, which has been with us for five years and has been in the Turkish market for a long time, He said the following about this important milestone: “Realme, the rapidly rising brand of smartphone technologies, is celebrating its fifth year in the world. Realme, which started its activities in 2018, has achieved rapid growth in the smartphone industry, where intense competition is experienced in five years. Realme founder and CEO Sky Li, shared the secret of this success, their important position in the sector and their vision for the coming years. In his letter, Li said that the brand rose 29 places in the Kantar BrandZ Top 50 China Global Brands list, noting that they were named the world’s fastest growing smartphone brand (Counterpoint) for four consecutive quarters within two years of their establishment. The fastest company to reach a sales figure of $ 50 million in the third quarter of 2020 (Counterpoint), breaking new ground again just one year after this success, reaching this figure to $ 100 million (Strategy Analytics). Realme has become the world’s youngest mainstream smartphone brand, breaking into the top five in 30 markets worldwide in just 3 years. However, in the last 5 years, it has accelerated its growth by offering new technologies more accessible and giving importance to different channel network. Within two years of its founding, the company was named the world’s fastest growing smartphone brand for four consecutive quarters (Counterpoint) and ranked 7th in the global smartphone market.”
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Li said that the “Dare to Leap” philosophy designed by the brand’s executive team, whose average age is 30, was well received in the market. “Today, young people are more courageous, more assertive and do not hesitate to make a breakthrough. Based on this determination, we said to our target audience “Rise Up Fast” and we developed products with strong performance and design by adapting quickly to the changes in the sector. In this way, Realme has managed to be “one step ahead” of its competitors in the industry. In the next five-year period, we will continue to grow in line with the philosophy of “Rise Up Fast”. We operate in a competitive industry. On the other hand, our ability to develop products with the latest technology will carry us forward.” said.
Realme’s rapid growth sets the brand apart. Knowing that the increasing challenges of the industry are making growth more difficult, Realme is in a structure to adapt quickly to find unique ways forward and never avoid difficulties. Realme continues its “Simplicity” Strategy and “Market Development” Strategy by combining its global product range, as well as the “long-term growth” approach that it put into practice last year. Speaking on the occasion of the anniversary, Li said the brand will continue to stay true to its initial mission by putting users at the center and increasing investment in research and development in six key areas (Display, Display, Gaming, Charging, Chipset and Craftsmanship). Realme CEO Sky Li underlined in his letter that the brand is quickly adapting to changes and challenges to find ways forward. Li stated that besides Realme’s past successes, they will learn from their experience in dealing with difficulties, aim to reach the next goal and continue to rise constantly. Adopting the spirit of “Dare to Leap”, Realme will continue to create products that exceed expectations, even though the next five years will be challenging, and aim to get even closer to its next goal.