In China, consumption figures continue to cause concern. Smartphone sales fell by 13% in 2022 in the second world power and smartphone shipments fell below 300 million for the first time since 2013. A sign of a market that is beginning to saturate.
Minus 13% in one year, this is the biggest drop observed in the smartphone market in China for a decade, according to a study by the firm IDC.
A fall which is explained by the difficulties encountered by the second world power, long locked behind its zero covid policy, which has severely handicapped its economy. Beijing has lifted all its sanitary measures in December and now insists on boosting consumption.
This trend observed in China is in line with the saturation observed in the global smartphone sector, as evidenced by global sales, which plummeted by 18% in the last quarter of 2022.
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With my comments &@IDCdate. Tough year indeed for the #smartphone market as volumes hit lowest levels in over a decade; we are not in the clear yet, 2023 will remain challenging as vendors struggle with dampened demand that is refusing to lift up https://t.co/C2i3uhkVCc
— Nabila Popal (@NabilaPopal) January 26, 2023
The riots pointed out
In addition, Chinese smartphone shipments also fell last year, dropping for the first time since 2013, below the 300 million units mark.
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In November, violent riots against the zero Covid had broken out in Foxconn factory in Zhengzhou, the world’s largest iPhone assembly plant. Riots that had greatly disrupted the supply chains of the American giant Apple.
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