chromeis starting to block third-party cookies soon. The new date given in this regard is January 4, but the exit is limited. will be.
internet giant Google, used by many websites to track your activities on the web for monetization/advertising purposes. will take the first step towards blocking third-party cookies built into Chrome on January 4. It will be available to a very limited audience on January 4 “Tracking Protection” feature (both mobile and desktop supported), When we move into the second half of 2024, everyone will open. This step, which is quite nice as it will stop tracking users, is not the only serious change on the table for Chrome. chrome reacting on the basis Manifest V3 Work continues for the change, Manifest V2 period will begin in the new year. is closing. Google, Manifest v2 available for good chrome As far as it has been officially announced, it will cut support for its plugins in 2024 and start a new era based on Manifest V3.
YOU MAY BE INTERESTED IN
It has postponed the process in the past period, but will eventually retire Manifest V2. Google, As is often mentioned Manifest V3 together with will reduce the performance of ad blockers. Google, whose biggest source of income is advertisements, reduces the efficiency of ad blockers with Manifest V3 Even though it makes sense for the company, it raises eyebrows among users.
Reportedly, most modern ad blockers, such as uBlock Origin and AdGuard, rely on Chrome to block entire categories of HTTP requests. “webRequest” It uses its API. According to experts, this method adds serious delays to the loading times of sites, and internet giant Google definitely does not want this. Manifest V3 instead allows developers to “declarativeNetRequest” requires them to use forces you to use a blocklist of only certain URLs.
This list is only available as far as Limited to 30 thousand entries. Many current ad blockers currently operate with lists of more than 300 thousand entries. Therefore, with Manifest V3, the performance of ad blockers will decrease, Many ads will not be blocked as they were before.
The latest updates indicate that there are some studies specifically on this issue, and that Google has removed some obstacles by increasing the limit in the process, although it has not been detailed yet. It is claimed that thanks to these latest steps, ad blockers will be hit less than before.