(Finance) – Walmartthe largest chain in the world in the large-scale distribution channel, e Rokua US company active in the field of streaming and smart TV, have announced a partnership to make streaming TV the next online shopping destination. Viewers can simply press “OK” with the remote control on a “affordable ad“and will proceed to payment with pre-filled payment details from Roku Pay, Roku’s payment platform. From there, tapping” OK “on Walmart’s payment page will place your order. A Walmart purchase confirmation will then be sent via email with shipping, return and support information.
“We are working for get in touch with customers where they are already spending time, shortening the distance from discovery and purchase inspiration – said William White, Walmart’s chief marketing officer – No one has yet been successful in video shopping. Working with Roku, we are the first retailers to offer customers a new shopping experience and seamless checkout on the largest screen in their homes – their TV. “
“We stay making shopping on TV as easy as it is on social media – said Peter Hamilton, Head of TV Commerce at Roku – For years, streamers have bought new Roku devices and signed up for millions of subscriptions with their Roku remote. Streaming commerce offers the same ease and convenience to marketers and buyers. “
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