Volkswagen CEO Oliver Blume does not take kindly to the price cuts introduced by Tesla and Ford.
With the new year in the electric car market, one of the most talked about details is the discount step that came to the agenda through Tesla. With an unexpected decision taken by Elon Musk and his team, the discount move of $13,000 for entry-level models such as Model 3 and Model Y became the focus of attention on a global basis. After the fuse ignited by Tesla, the first of the counter-moves that turned the eyes came from the Ford front. Announcing that they have decided to significantly increase the production capacity of Mustang Mach-E, in the details announced by CEO Jim Farley recently, Farley stated that in parallel, price reductions of approximately six thousand dollars await users, although it varies according to the versions. While all these developments are welcomed by the consumer, Volkswagen CEO Oliver Blume seems to think differently.
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There will be no discounts on the Volkswagen front
Relevant Germany-based Frankfurter AllgemeineMaking a statement to , Blume stated that they have a very clear stance on the price. At this point, Blume said that the company does not have an agenda regarding a change in pricing; “We have a very predetermined clear approach to pricing. Frankly speaking, we trust it. We trust the power of our products and brands. I believe that whoever changes their price up or down, the brand will lose credibility.” he stated.
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