“Over the past two years we have started to use more savings in our own home due to corona. Those investments have increased significantly. The only question is whether this type of expenditure is permanent,” explains Strijk. Whether it is permanent or not, according to him it is a favorable development. “When people go there (IKEA ed.), everything in the area takes something of it. It is a magnet with nice by-catch. It is important that you have such beautiful icons in your cities.”