TikTok, the microvideo social network, risks being very silent in the coming days. Universal Music Group has indeed announced that it is removing its songs from the platform, Universal Music Group (UMG) disagrees with the remuneration offered by TikTok for the use of its music. The undisputed leader of the music industry worldwide, the major produces artists as famous as Taylor Swift, Ariana Grande, Billie Eilish and Bad Bunny.
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Goodbye to Taylor Swift background sounds on your vacation videos. TikTok has become noticeably quieter since this morning. The agreement that linked the platform with billion users to the largest major in the music industry has expired and Universal Music withdrew, accusing TikTok of not wanting to pay fair value for music, to the detriment of creators.
Worse, according to Universal Music, TikTok tried to intimidate her into accepting an agreement that was even less favorable to artists than the previous one. The platform defended itself in a press release by pointing out the “greed” of Universal Music Group which would put its interests before those of the artists.
To which UMG responded that TikTok gave it much less royalties than other platforms. In the background of this battle, there are also Universal Music’s concerns about TikTok’s plans. The network intends to launch a Spotify-type platform, but also produce artists and promote music generated by artificial intelligence. Projects which have the gift of annoying the Franco-Sino-American major which has a turnover of more than ten billion dollars.