(Finance) – The nnew national communication campaign on ultra-fast connectivity promoted by the Ministry of Business and Made in Italy, by title “Innovation is in our history, Italy changes with you”whose objective is to make businesses, citizens and territorial systems participate in the advantages of applying ultra-broadband and the 5G network for the development of the country system.
Through the claim “Ultra-fast connectivity, Italy changes with you”, lo spot launches a clear and effective message, highlighting that, together with the development of new technologies, ultra-fast connectivity is the essential enabling factor for the country’s digital transition and the prerequisite for competitiveness of businesses, the development of Made in Italy and the improvement of the quality of services for citizens.
Agricultural businesses and supply chains, medical, security and communications sectors – explains the official note – are some of the industrial sectors represented in the Ministry’s campaign with the aim of highlighting how, thanks to the application of ultra-fast connectivity, activities and performances can develop even more efficient results, reliable and quality.
The 5G, in fact, it is capable of support a wide range of innovative technologiesincluding: augmented and virtual reality, advanced industrial automation, high-resolution telemedicine, healthcare services, tourism, education and mobility management applications, enabling radical transformation across all industrial sectors.
In the commercial, the hero, leafing through the book of the history of innovation in Italy, aThrough images depicting works and inventions, it traces some milestones in humanity’s technological progress – from the infrastructures of the Roman Empire, to Leonardo’s machines, from Faggin’s microprocessor for data processing and analysis, to robots for remote interventions – to then observe the recent achievements and activities which, thanks to the application of ultra-fast connectivity, they are building the economic and social future of the country: the remote monitoring of plantations by an agricultural entrepreneur; a doctor’s surgical intervention thanks to telesurgery; a mother’s safe car journey, thanks to augmented reality on the windshield; the communication of a blittle girl with her father on a mission in space and the holding of a video conference by a researcher with colleagues from other nations.