Twitch shocks streamers, turns off their money supply with new bans – “Platform is getting worse every day”

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Apparently, Twitch has had enough of streamers earning from advertising deals without getting anything. Now there are new regulations that make it much more difficult for streamers to monetize their channels.

What are these guidelines? The sponsored content policy governs how streamers are allowed to promote products or services in their streams. Today, June 6th, 2023, new rules were issued that will come into effect from July 1st.

The new guidelines primarily affect deals that content creators make themselves with brands without Twitch being involved.

Prime Gaming, the secret behind Twitch’s success

The new guidelines at a glance

This is prohibited in the future:

  • Brand logos that are displayed in the stream may only fill 3% of the screen area
  • Streamers may not insert promotional videos, promotional banners, or audio advertisements directly into their streams

    • This is allowed:

  • Branded panels may still be installed on the channel side
  • Products may be presented in the background of the stream
  • Links to other sites are allowed
  • Products may be discussed and recommended, and unboxing streams are also allowed
  • Sponsored games may be played in the stream

    • Content creators are pissed

    What are the first reactions? Anything but positive. Content creators accuse Twitch of making it more difficult for them to offer sponsored streams so that they have more incentives to use the platform’s controversial advertising offer (via Twitter).

    We have compiled some reactions for you here:

  • Evan Saverino: “Man, it’s like they want us to stop using the site or something. This is embarrassing” (via Twitter).
  • LarryFishburger: “This platform is getting worse by the day” (via Twitter).
  • EEEeee!: “The leadership of this site is amazing that this was approved.”
  • sackydude: “This means the end for events on Twitch or at least a significant restriction” (via Reddit)
  • GuthixSucks: “Are you trying to kill your site? We’re definitely going to see more people switching platforms” (via Reddit).

    • The German streamer Dracon has already stated that he will continue to use the commercials until he is banned for them.

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    It remains to be seen whether Twitch will show mercy after the initial strong reactions and adjust the guidelines again before they come into force on July 1st.

    But the path that the streaming platform has taken has been clear since September 2022 at the latest: You probably no longer want to make the bandwidth available to the streamers “just like that” without earning.

    Twitch removes special financial treatment for the biggest streamers – “I am extremely sad and disappointed”

    mmod-game