Twitch announced changes to content monetization on January 24, 2024. This should particularly please big creators like MontanaBlack, because the unpleasant upper limit of 100,000 US dollars for a preferred 70:30 split will be lifted.
What kind of change is this? In September 2022, Twitch caused dissatisfaction among major streamers when Twitch canceled their special financial treatment. Because while a 50/50 split is common on the platform, in which content creators receive 50% of the income from paid subscriptions on their channel, the biggest streamers were able to bag an advantageous 70/30 split.
Instead of giving all streamers the 70%, Twitch introduced a sales maximum of $100,000 per year – those who earned more also had to take 50% of that. This change will be repealed with immediate effect in a press release dated January 24, 2024.
This is intended to increase the “growth and income potential” of streamers. In the future, major streamers will benefit from the 70/30 split for an unlimited amount of $. The $100,000 no longer matters.
This should particularly please streamers like MontanaBlack, who has repeatedly criticized Twitch and flirted with switching to the competitor platform Kick.
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What else is changing? From May 24th, Twitch also wants to expand the so-called Partner Plus program and make it accessible to affiliate streamers. In this context, it should be renamed the Plus program.
An additional gradation should enable a 60/40 split, and the criteria for obtaining 70% should also be lowered. This should give three times more streamers access to the more advantageous participation.
In addition, the payout model for a subscription via the Prime Gaming service is scheduled to change in June 2024. There should be a fixed rate for each country. The exact amount is listed in a blog post.
What do the first voices say? The change is already being discussed extensively on social networks. The mood there so far has been predominantly positive. That’s a big “W”, a “win” for Twitch, they say. One user praises that the streaming platform takes care of the needs of its creators – but also cites the recent layoff of around a third of the workforce (via X).
There seems to be more criticism from smaller streamers: the new regulations would only help the top streamers, others would have nothing to do with it (via X).
The change is particularly interesting because Twitch boss Dan Clancy recently admitted that the streaming platform is not profitable and is supported by Amazon. That was also the reason for the layoffs. Instead, they now apparently want to concentrate on the satisfaction of the streamers. Twitch boss publicly admits they aren’t making money: ‘We were bigger than we needed to be’