Pinterest has revealed the makeup color that will be everywhere in 2024 and it’s a surprise. Pink, nude, brown, peach? Nay!
Pinterest has revealed its annual report revealing the fashion, decoration, food and even music trends that will set the pace for 2024. As for the world of beauty, it is the color blue that seems to appeal to beautystas. How to wear blue makeup correctly?
A color in homage to the 60s
While 2024 has just started, the trends that will be essential this year are already starting to take shape. Pinterest, a true incubator of trends and inspirations, announced the flagship color that we are about to see everywhere in its Pinterest Predicts 2024 report. By analyzing data from billions of searches carried out on the platform by more than 480 million users worldwide, Pinterest discovered that blue is the makeup color which is essential in beauty desires. Although “peach fuzz” was voted the color of the year 2024 by Pantone, azure makeup is popular with Gen Z and Millennials. It’s an unexpected shade that pays homage to the beauty looks of the 60s, with the star Twiggy as its ambassador.
Blue on the eyes and nails in 2024
Thanks to the Pinterest Predicts 2024 report, we see that it is especially blue manicure which arouses desire with a +260% increase in searches for the query “original blue nails” on the platform. Trying blue on your nails is an easy way to embrace the trend. But for the most daring, this color can be applied as desired on the eyes because the “look with turquoise makeup” saw an increasing search of +100%, while the terms “blue eyeshadow aesthetic” recorded +65% of research. So, ready to try blue to be super trendy in 2024?