The unexpected criticism of Joel Lundqvist as a new TV4 expert – the strange detail in the picture is now causing strong reactions

Now it is clear that Joel Lundqvist will become a TV expert.
But the announcement has also sparked unexpected criticism.
For the strange detail in Joel’s presentation picture.

Last season was the very last for the eternal man Joel Lundqvist. After 20 seasons and over 1,000 games for Frölunda, the 41-year-old said goodbye to the SHL and his own hockey career.

Lundqvist on TV

Lundqvist will forever be remembered as one of Frölunda’s greatest players in history and can proudly display four SM golds, four CHL titles and three WC golds from his long playing career. But now a completely different journey continues in hockey as the “Captain of the Captains” continues in the service of the sport.

The article continues after the picture.

230502 Joel Lundqvist, Frölunda HC, during the Hockey Gala on May 2, 2023 in Gothenburg. Photo: Mathias Bergeld / BILDBYRÅN / code MB / MB0598

But now it will be as a TV expert instead. On Wednesday, it became clear that Joel Lundqvist is doing just like his twin brother Henrik Lundqvist and steps into the television box in the fall as a new expert at TV4.

READ MORE: Dick Axelsson’s perfect fit for new TV expert Joel Lundqvist – says three words that make everyone tan

Criticism of TV4

When “Henke” takes care of the NHL in North America, Joel will talk about the SHL on Swedish television. But the announcement that Lundqvist will be the new TV4 expert has also sparked unexpected criticism in Gothenburg.

The article continues after the picture.

Joel Lundqvist presented as new expert for TV4. PHOTO: X

On TV4’s official presentation picture, a strange detail has found its way in, where you can clearly see that Joel is wearing a Frölunda pin on his jacket, see the picture below.
“I wonder if the other teams appreciate Joel sitting in the studio with the club badge on his jacket?”, writes the GP journalist Johan Rylander on X (formerly Twitter).

TV4 gives answers

The TV channel was also not slow to respond to the criticism on social media.
“With a little intelligence, you understand that it is a picture from the hockey gala last spring. But of course it’s fun with cheap points on Twitter,” replies TV4’s press officer Ludvig Ternstedt in a comment.
“Nice tweet from the press and communications manager. Then we know how low the bar is. I think most people know where Joel Lundqvist played for 20 A seasons”, Rylander then answers again.

READ MORE: Roger Rönnberg’s neat pass to the Frölunda star after breaking a new club record: “Then Roger came forward…”

Several others have also reacted to Lundqvist’s clear Frölunda connection, see the picture below.
“You must have been lying under a rock or asleep for the last decade if you don’t know that Joel is quite connected to Frölunda… A pin more or less doesn’t change that. Of course there will be life… It would have been bold even without a pin. Probably anonymous whiners on X…”, writes one user.
“As if no one would know which club he is associated with otherwise…”, writes another.
“As long as it’s not Djurgården, it’s an improvement from Cmore,” writes a third.

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See the picture:

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