In this new episode of La Loupe, Emilie Lanez, senior reporter at L’Express, draws the portrait of Michel-Edouard Leclerc, this big boss who saw himself as the “Robin Hood” of our shopping carts.
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The team: Charlotte Baris (presentation), Mathias Penguilly (writing and editing) and Jules Krot (production).
Credits: BFMTV, CNews, France 2, INA, Le Figaro, TF1
Music and dressing: Emmanuel Herschon/Studio Torrent
Image credits: Fred Tanneau/AFP
Logo: Anne-Laure Chapelain/Benjamin Chazal
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Charlotte Baris: In recent months, you have certainly heard him use his language in all the media. This man who is as much on TV as a politician is Michel-Edouard Leclerc, the son of the founder of the hypermarket chain that bears his name. He constantly promises to defend the purchasing power of the French by slashing inflation, sometimes even if it means taking the place of political leaders.
Ultimately, it’s a bit as if the president of hypermarkets E. Leclerc imagined himself “Minister of Inflation”, the only one capable of attacking the agri-food industrialists and attacking their margins which he considers it too opaque. But the one who plays the “Robin Hood” of mass distribution is having a little more trouble tackling the agricultural world. While many farmers are mobilizing to demand fairer remuneration for their work, Michel-Edouard Leclerc has suddenly become more discreet. No more combative rhetoric: during a recent interview, he even adopted much more cautious vocabulary…
You will have understood, this week in L’Express, the front page is dedicated to Michel-Edouard Leclerc and it is this large portrait that we show in La Loupe in this episode…
For further :
Egalim laws: the underside of imperfect regulation with multiple abuses
Farmers, industrialists and distributors: behind the scenes of the price war
Dominique Schelcher (Système U): “The old consumer society is behind us”
PODCAST: Agricultural crisis: Gabriel Attal’s first challenge