Interesting results have emerged from a new research on masks that have entered our lives since the beginning of the coronavirus epidemic and are mandatory to wear in many countries.
Research by scientists from Cardiff University has scientifically revealed that women think that men look more attractive when wearing masks. According to this, when the lower half of the men’s faces were hidden, the perception that they looked more beautiful than they were was created. The research even showed which mask was the most attractive.
SURGICAL MASKS MORE ATTRACTIVE
According to the news in Webtekno; The research, which consists of two parts and the results of the first part were published in the journal Cognitive Research: Principles and Implications, revealed a result that will attract the attention of the fashion world. Accordingly, the majority of women thought that medical, disposable surgical masks were more attractive than special fabric masks and other types of masks.
The researcher Dr. According to Michael Lewis, the reason for this situation was completely related to the epidemic. The reason we have become accustomed to the wearing of blue masks by healthcare professionals and associate them with people in the medical profession is that we find it reassuring to wear a medical mask at a time when we feel vulnerable. Likewise, we started to feel more positive towards those who wear this mask.
On the other hand, the research overturns the results of the research done before the epidemic. A study conducted by the same team before the epidemic revealed that the mask instilled the idea that a person is sick and should be avoided. In other words, the epidemic has completely reversed all our judgments about the mask.
As part of the first part of the study, which was launched in February 2021, 43 women rated four different photos from 1 to 10, which featured a man without a mask, wearing a cloth mask, a blue medical mask, and covering the lower part of his face with a black book. In the second part of the study, the results of which have not yet been published, the same test was performed by men for women. On the other hand, Michael Lewis has already said that this research has similar results.