For its first collaboration with a personality, La Mer naturally turned to Sandrine Kiberlain, who uses the brand’s skincare products and with whom she shares a passion for the wonders of nature.
Rather discreet in the cosmetics sector, La Mer is nevertheless one of the most popular cosmetic brands for beautystas who appreciate the effectiveness of its formulas, all infused with its ultra-powerful regenerating signature marine active ingredient, Miracle Broth™.
For the first time in France, the brand gives voice to a personality to embody its values. The choice of Sandrine Kiberlain was obvious. Their common passion for nature, in particular the ocean, allowed them to meet and create a strong relationship which is expressed in the form of a collaboration in their image, namely simplicity, authenticity and elegance.
A collaboration based on common values
“Since my makeup artist introduced me to Intense Regeneration Silky Cream on a film set, I’ve taken a closer look at the history and formulas of this brand that uses the wonderful properties of Pacific seaweed to regenerate the skin.“says the actress. This unprecedented collaboration which will last until June 2023 is an opportunity for the actress to testify to her attachment to this brand created by Dr. Max Huber (physicist) following a lab accident that seriously burned her skin and allowed her to visibly transform it.