(Tiper Stock Exchange) – Saccheria Brothers Franceschettia leading company in Italy in industrial packaging in polypropylene raffia fabric, starts the internationalization process with the launch of two new proprietary B2B e-commerce for France, Belgium, Spain and Portugal.
The initiative – explains a note – is part of a broader strategic vision of digitization and aims to replicate the successful model launched in Italy in 2019, which recorded over 30,000 annual users, allowing the acquisition of over 2,500 new customers and contributed to a 43% increase in total revenues generated in 2022 compared to 2021.
The choice of new countries with which to start the internationalization process was based on a careful analysis of consumer characteristics as well as logistics and transport costs. Simultaneously with the launch of the e-commerce platforms, the Company launches an important digital advertising campaign in the target countries.
Luigi Wilmo Franceschetti, President, and Luisa Franceschetti, Chief Executive Officer of Saccheria F.lli Franceschetti: “Thanks to our proprietary e-commerce model, unique in Italy, highly scalable and replicable in other markets, in line with the strategic project declared in the quotation, we are entering four European countries with interesting growth prospects: our goal is to replicate the success achieved in Italyworking to offer the quality of our product and an ever more cutting-edge service to an increasingly large customer base”.