Rolls-Royce, which left behind a new milestone with its sales figures in 2022, showed a similar performance in Turkey.
Rolls-Royce, which gained a very serious momentum in its history approaching 120 years with its 2021 sales figures, managed to continue its output in 2022, which we left behind, despite the problems experienced. The British manufacturer, which increased its sales in 2022 after 2021, announced a new record, exceeding 6,000 units (6,021 units) in a 12-month period for the first time in its history. caught. In the demand list, where Cullinan, the first SUV model of the brand, is at the top, Ghost is also in the second place.
Turkey is on the way to become a very serious market for the brand, which has captured such an important graphic in the global market. Senior brand officials we came together with as part of a special event, In 2022, a record-breaking three-digit sales took place in Turkey. shared his knowledge.
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Rolls-Royce Istanbul enters transformation
Rolls-Royce, which has been brought together with users in Turkey for 10 years within the body of Royal Motors, is entering an important transformation process in the next 7 years, just like other brands. With the adventure that started with its first electric car, Specter, sales points that play a vital role in the brand’s communication with users also take their part in this transition process. The sales points, which will be completely different based on the new concept, carry the philosophy of appealing to the younger customer base. Rolls-Royce, which started this transformation at some points in the world, announced that it will renew its Istanbul / Beşiktaş location in a short time. If there is no disruption, the experience center, shaped on the new concept, will be ready to host its guests before the end of 2023.
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Notable density in order lists
The Rolls-Royce team also shared information about the upcoming preparations and future plans within the scope of the event, and emphasized the existence of a demand exceeding expectations for 2023. It is noteworthy that 2023 has already expired and the waiting times are extended in 2024, in the lists where there is a high density for owning a new model. With the existing demand, the British manufacturer hired 150 new personnel for its production facility in Goodwood. Specter, whose first deliveries will start in the last quarter of this year, has already taken a significant share in order numbers. The brand’s first electric car, which was introduced in October, surpassed the figures of other members in the pre-order process that started after its introduction. Rolls-Royce’s first electric SUV model, which will start to produce only electric vehicles from 2030, can be built on a different dynamic.
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