As L’Express celebrates its 70th anniversary this year, the results of the Print and Digitale ONENEXT audience study confirm the magazine in the shift undertaken in 2019, since the takeover by Alain Weill and the appointment of Eric Chol to the head of the editorial staff of L’Express. These results show the rise of the title, which is asserting itself and ranks No. 1 among 35-64 year olds and among CSP+ 35-49 year olds, in volume and affinity. This renewed interest in the title among over 35s is a sign of recognition of an editorial line focused on rationality and commitment.
The media of opinion leaders
The study also teaches us that the readership of L’Express includes more and more business leaders, executives and intellectual professions. L’Express is also the medium chosen by the most demanding business leaders and opinion leaders. The brand continues to affirm its power with business leaders, executives and higher intellectual professions with significant growth of +12% compared to H2 2022 and +32% compared to H1 2022. Along with its audience, the Affinity also increased to +16% vs. H2 2022 and +20% vs. H1 2022.
An acclaimed editorial repositioning
Since 2019, L’Express has refocused its editorial line on 3 pillars: climate and transitions, tech and transformations, science and health. Witness to our successful repositioning on this last pillar, L’Express is now the most powerful brand with the most affinity among engineers and executives.