From November 7, 2022 to January 31, 2023, Alter, Pauline Ducruet’s brand, will open a pop-up store at Printemps Haussmann with an exclusive circus-themed collection.
Pauline Ducruetthe daughter of Princess Stephanie of Monacois the origin of the fashion brand alter. For the Christmas holidays, his label will be presented in a pop-up store at Spring Haussmann from November 7, 2022 to January 31, 2023.
It’s on “7th heaven”, the floor of the department store dedicated to second hand et al’upcycling, which will settle the fall-winter 2022 collection of Alter. As the theme of Christmas of Printemps Haussmann is the circusPauline Ducruet was inspired to imagine an exclusive collection, offered for sale in the department store. “The theme of the circus echoes Monaco, where the circus festival takes place every year, and it’s a world in which I have been immersed since I was little. It’s a world that makes you dream and we wanted translate its Alter-style codes”, explains Pauline Ducruet. For the occasion, the designer imagined a unique design for her logo and used the red silk satin, emblematic of Christmas. And if this capsule has its place on the green floor of Printemps Haussmann, it is because it is made from dormant tissues from the brand’s previous collections. The pieces will be on sale within the department store at prices ranging from 80 euros the organic cotton T-shirt with 560 euros the jumpsuit in red silk. So head to Printemps Haussmann to find an original outfit for the holidays!
Alter, the eco-responsible label of Pauline Ducruet
Founded in 2018 by Pauline Ducruet, the granddaughter of Grace of Monacothe Alter brand promises a modern, inclusive and responsible vision of the world of tomorrow.
It’s a claw durable and unisex which represents the personal freedom to create and dress as one wishes. Stemming from the life experience of Pauline Ducruet, the Alter brand mixes aspects socialites of his Monegasque life, with noble materials such as silk and satin, and mood underground from her fashion studies in New York, with more raw materials such as jeans and leather. These different inspirations make Alter a nonconformist brand that mixes genres and styles. In addition, the label is very committed to a Steps green and grants particular attention to the choice of materials, upcycling and local production, thanks to a workshop based near Paris. An exemplary brand to discover in more detail in a documentary entitled Formingsoon on the screens.