Netflix has decided to remove its Essential subscription, the cheapest without advertisements, for all its new subscribers.
It’s confirmed, Netflix becomes more expensive. After a price increase in October, it is now one of the cheapest subscriptions which is disappearing altogether. It is no longer possible to subscribe to the “Essential” offer, the cheapest without advertisements, if you sign up for Netflix.
This information was confirmed this Tuesday on the Tech&Co show by the streaming giant. And indeed, if you wish to subscribe to the streaming platform, you only have three possible options: the Standard subscription with advertisements at 5.99 euros per month, the Standard offer at 13.49 euros per month, and the Premium offer at 19.99 euros per month.
Already, the Essential offer without advertisements, which cost 10.99 euros per month, was hidden when subscribing to Netflix and it was not necessarily instinctive to subscribe to it if you did not know that it existed. Today, it has simply disappeared.
What changes for subscribers
But what about subscribers to the Essential offer without advertisements? With Tech & Co, a BFM TV show, Netflix assures that “nothing changes”. Those who subscribed to the subscription before its disappearance should be able to continue paying the 10.99 euros per month under the same conditions as before.
However, if those concerned decide to change their subscription or unsubscribe, it will no longer be possible to return, later, to the Essential subscription without advertisements at 10.99 euros per month. You will then have to choose between the three subscriptions already offered by the streaming platform.
The most expensive streaming platform
This measure makes Netflix even more expensive than before. If we compare to other streaming platforms, the platform remains the most expensive. Without advertisements, Disney+ costs at least 8.99 euros per month, and Prime Video is available at 6.99 euros per month. For its part, Apple TV+ costs 9.99 euros per month. Only Canal+ costs more, at 19.99 euros per month minimum, but the cheapest offer includes all the group’s channels and also Apple TV+ content.
This measure especially comes just two months after a new price increase from Netflix. Premium subscriptions and the Essential subscription (which no longer exists) had already increased by 2 euros per month in October. The Standard subscriptions with advertisements and the Standard subscription retained their prices.