Ludivine Romary, founder of MyEly offers a connected jewel, which allows easily and discreetly to give the alert or to reassure those around you once you have arrived at your destination. This object of prevention and trust allows you to feel safe whether you are a man or a woman and to protect yourself from possible aggression.
Gold, silver, leather or simple cord, the MyEli jewel conceals electronic technology connected to an application smart phone. It is made in France: MyEli for the diminutive of elephant, the connected defense and because the elephant has strong values, intelligence, strength, pride, fearlessness, confidence, and it is all these values that we wanted to return to women, to men, to children, to everyone, in life. »
Ludivine Romary, founder of MyEli went to business school and it was during his studies that the idea came to him. In the middle of the MeToo movement, a social movement that allows victims of rape, violence or harassment to be able to express themselves, the founder of MyEli had the idea of creating a connected bracelet. In 2018, she launched MyEli to respond to all kinds of insecurities with an object that is not anxiety-provoking, made in France and easy to use, a simple click gives the alert.
The technology, the jewel itself and the mobile application make this object a reassuring and reassuring innovation: “ You imagine a classic jewel, in brass, pretty, with either a leather cord, or a finish with a bangle, or a small chain. A classic jewel and inside we have concealed an electronic card inserted under the dome of the jewel. A dome like a stone, which is silicone that we can click on. It’s a soft silicone, so there’s this click system. We can send either an alert click or a double click to reassure. »
The choice of the jeweler was also a decisive element, for Ludivine Romary to design the final bracelet of this miniaturized connected object and energy efficient, with an optimal connection.
” Initially, I was told: “Ludivine takes a small local jeweler”. Yes, but the creator, the craftsman, makes beautiful jewelry but he doesn’t create volume. We needed to find a jewelry factory, which we found in Ardèche, by calling the Chambre Syndicale du Bijou [BOCI, NDLR], to find a factory that could produce jewelry containing an electronic board. This is not a usual request for jewelers. There are strong technological constraints. We do not accept any irregularity, any deposit of additional material, because the more material there is, the less the jewel is connected far to the telephone. The jewelry factory is free to offer recommendations on the shape and aesthetics of the jewelry. »
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