Posted on 05/21/2021
1 min read
Lego, one of the world’s leading toy makers, announced on Thursday that it is releasing a new set of its famous rainbow-colored plastic bricks to celebrate the LGBTQIA + community and diversity.
Composed of 11 monochrome minifigures, each with a different hairstyle and its own color, the building kit “Everyone is awesome “, which is inspired by the rainbow flag, will be available from June 1, the first day of Pride month.
“I wanted to create a model that symbolizes inclusiveness and celebrates everyone, no matter who they are or who they love.“, explained its creator, Matthew Ashton, vice-president of the Danish group in charge of design, in a press release.
“Being part of the LGBTQIA + community (lesbian, gay, bi, trans, queer, intersex and asexual) myself, I knew I had to take responsibility “, he underlined.
Lego – contraction of Danish + plays well + (“Leg godt”) regularly reminds us that inclusion is one of its fundamental values.
“Children welcome everyone with open arms without distinction. We should all take their cue from themMr. Ashton added, adding that the new set is aimed at all fans of the group, especially adults.
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