investment firm Piper Sandler In a new youth survey published every two years by AppleIt has been confirmed once again that ‘s iPhone remains the best choice among young people. Young people who participated in the survey 87 percent currently owns an iPhone and 88 percent is also planning their next smartphone to be an iPhone.
The iPhone’s dominance in the younger demographic has remained constant over the past year, with no noticeable change in ownership figures. But what is especially noteworthy is the remarkable increase in interest in the iPhone among young people in the last decade. Looking at October 2013, only 55 percent of teens reported owning an iPhone, while only 24 percent preferred Android devices.
Meanwhile, the Apple Watch is steadily gaining ground in the teen market, albeit at a slightly slower pace. This year’s survey shows young people 34 percentIt reveals that 100,000 currently own an Apple Watch; This rate is higher than that recorded in the previous year. 31 percent a modest increase relative to the rate. In terms of future intentions, 10 percent of respondents expressed a desire to purchase an Apple Watch within the next six months, marking a slight decrease from the 16 percent recorded in the fall of 2022. It is noteworthy that Apple has achieved the title of the most loved watch brand, leaving behind its well-known competitors such as Rolex, Casio, Garmin and Cartier.
Young iPhone ownership is on the rise again
Apple Pay stands out as the leading choice for payment apps among teens, with 42 percent reporting using it in the past month. Apple Pay’s popularity surpasses rivals such as Cash App (27 percent), Venmo (20 percent) and PayPal (10 percent).
However, in the space of music streaming services, Apple faces competition from Spotify in particular. 70 percent of young people surveyed said they use Spotify as their main music service, while just over 30 percent prefer Apple Music. While 46 percent of teens who pay for a music streaming service choose Spotify, only 30 percent subscribe to Apple Music.
Piper Sandler is also measuring teen interest in iCloud Private Relay, and data shows a significant increase in usage in the second half of 2023. While 37 percent of teens currently report using iCloud Private Relay, 17 percent say they intend to explore it within the next six months. This represents a significant increase from earlier in the year, when only 24 percent of teens were using iCloud Private Transfer, a feature that comes with the iCloud subscription fee.
These youth surveys are conducted every six months, and Piper Sandler has been producing these reports for more than a decade. The latest fall report is based on the opinions of 9,193 young people surveyed in 49 states, with an average age of 15.7.