One of the giant companies based in South Korea Hyundai, It looks like it will raise the bar when it comes to selling features via subscription on “Hyundai Connected Mobility” looks.
As reported, Hyundai Connected Mobility is doing important work on selling features in the vehicle via subscription. In this way, the company Besides new models It wants to offer new features for old models as well., it is said that the route will be via the existing Bluelink system. Marcus Welz, CEO of Hyundai Connected Mobility, said: “For years we worried about how to sell more cars. Today, we worry about what if all we do is sell cars.” He says, like many other manufacturers, Hyundai wants to earn extra income from the vehicles it sells, like smartphone manufacturers. The company works with the aim of providing new mobility services throughout the entire vehicle life cycle.It is currently working on three different subscriptions named Lite, Plus and Pro. It is reported that Lite will be free, while Plus and Pro will be sold for $ 3 and $ 10 per month. The company does not want to make features such as heated seats available as hardware in vehicles for a fee.At this stage, it only focuses on selling newly developed features and services for money.
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Hyundai Previously, it had announced that it had established a strategic partnership with Toray Industries, one of the leading companies in carbon fiber and composite material technology. According to the statement, with this partnership, the company will produce lightweight but high-strength materials. batteries of electric vehicles And It plans to use it to improve the performance of engines used in electric vehicles. The duo will conduct joint R&D studies on how to integrate carbon fiber reinforced polymer (CFRP) parts into electric vehicle infrastructures. Future Hyundai can take electric vehicles beyond the competition in many aspects. The advanced materials prepared by Toray, which is considered the global carbon fiber leader, are reportedly lightweight, strong and heat resistant. It is used in many sectors including automotive and aviationworking on flying taxis among the companies working with Toray Joby Aviation And lily There are also names like.