In this case, one and one did not immediately equal two, and it took quite a bit of time before it was really achievable, says Coletti. And that, he says, is totally fine. “We are there for the customers. If they have a wish, they have to come to me. Whether I can realize it is another story. First of all, it is a sensation, society wants to eat less sugar. But again I stand firm, because with some flavors less sugar is also not possible. But we are fighters and want to win, at all costs,” he says.
How hard is it to live a sugar-free life during the National Sugar Challenge? ‘Sugar has more than 50 pseudonyms’
