At the start of the year, 12% of French people owned cryptoassets, a term grouping together cryptocurrencies (bitcoin, ethereum, etc.), NFTs (non-fungible tokens, a form of digital certificate) and “stablecoins”, tokens linked to currencies like the euro or the dollar. This figure is up 28% over one year, according to a study carried out by the Association for the Development of Digital Assets (Adan) with KPMG in France and Ipsos. The share of “active” people – those who wish to continue to acquire them – has also increased from 3 to 8% in two years.
“In Germany, Italy, the Netherlands and the United Kingdom, adoption remains higher than in France. However, France is catching up by being the only country whose number of active holders is growing,” specifies the study. Young people are particularly fond of these products, since 57% of people who have already held cryptoassets are under 35 years old.
Even more striking: 18-24 year olds are increasingly equipped, because, in this age group, the detention rate has doubled, from 12 to 24%. The study, which excluded minors from its scope, underlines that the latter “constitute a significant part of future holders”. Young people potentially attracted by the prospects of quick gains, while bitcoin, the main cryptocurrency, has increased by more than 50% since the start of the year, after a gain of around 150% in 2023! Note that the preferred source of information for learning about cryptos remains social networks for 28% of respondents.