HONOR, one of the Chinese giants that is officially present in Turkey, introduced its artificial intelligence strategies at MWC 2024.
All announcements made by HONOR within the scope of MWC 2024 are as follows: happened: “Global technology brand HONOR launched its collaborations and technological communication strategy regarding artificial intelligence technology. During the keynote, HONOR not only announced the global launch of Magic6 Pro, but also announced the HONOR MagicBook Pro 16, HONOR’s newest AIPC equipped with platform-level artificial intelligence to power human-centered experiences.
Discover the magic of artificial intelligence with HONOR Magic6 Pro
The latest addition to the prestigious Magic Series flagship segment, Magic6 Pro offers major improvements in photography, display, performance and AI-powered user experiences. Driven by its commitment to human-centered innovation, HONOR introduced MagicOS 8.0, the latest version of its Android-based operating system, fully leveraging HONOR’s platform-level artificial intelligence and the industry’s first intent-based user interface. In this way, HONOR transforms the user experience, offering completely new and multi-modal solutions for people to interact with their smart devices.
Enriched with Magic Capsule and Magic Portal, Magic6 Pro offers users a more personalized, intuitive experience. With a simple tap on the notification banner at the top of the screen, Magic Capsule expands to present additional information and related options, giving users instant access to essential resources and eliminating the need to navigate through multiple applications for maximum productivity.
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Inspiring artificial intelligence applications
Embracing an open and collaborative spirit in the age of artificial intelligence, HONOR is actively working with industry partners to bring more of the industry’s leading technologies to the public. Finally, HONOR offers the LLaMA 2 large language model (LLM), developed jointly with Qualcomm, in an offline environment; It integrates features into Magic6 Pro that can complete functions such as question and answer, text creation and reading comprehension. As a demo, bringing the Llama 2 LLM to the device includes HONOR and Qualcomm’s ability to work together to solve problems and drive innovation.
Demonstrating the possibilities that eye tracking with a smartphone may reveal in the future, the company shows how a car can be controlled with eyes through Magic6 Pro’s artificial intelligence-supported eye tracking system. The experimental concept sheds light on how interaction between AI-enhanced smartphones and vehicles can go beyond screen or voice controls and sheds light on the enormous possibilities of human-device interaction.
Professional level sporography experience with Falcon Camera System
Offering superior sports photography with advanced shooting speeds and clearer snaps, HONOR introduced the new and improved HONOR Falcon Camera System in Magic6 Pro, supported by an artificial intelligence model trained with a database 28 times larger than the previous generation.
Featuring HONOR AI Motion Sensing Capture, an advanced AI capture algorithm that captures in ultra-high resolution, Magic6 Pro’s advanced HONOR AI Motion Sensing Capture covers a wider range of sports and activities, such as jumping, dancing and martial arts. It leaves the next generation behind and offers perfect solutions to capture exciting moments in sports activities.
Additionally, HONOR’s latest camera system offers an outstanding 180MP Telephoto Camera Lens (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital zoom. Magic6 Pro also features a 50MP Ultra Wide Camera (f.2.0, EIS) and a powerful 50MP main Camera with variable aperture (f/1.4 and f/2.0, OIS), capturing fleeting moments with incredible clarity without sacrificing detail.
Unique display with HONOR NanoCrystal Shield
Featuring the industry’s most durable display glass to date, Magic6 Pro stands out with improvements in screen drop resistance. Certified with SGS’s Five-Star Overall Glass Drop Resistance Ability certification in multiple scenarios, the display is comprised of advanced materials that deliver a 50% improvement in crystal density; This increases shock absorption capabilities by up to 10 times compared to regular glass.
Magic6 Pro stands out with its industry-leading 6.8-inch Full-range Low-power LTPO Eye Comfort Display while prioritizing users’ well-being with a host of human-centric innovations, including the industry’s highest 4320Hz PWM Dimming, Dynamic Dimming, Customizable Circadian Night Display and Nature Tone. It offers an extraordinary viewing experience.
Strong performance backed by innovation
HONOR Magic6 Pro is powered by Snapdragon 8 Gen 3 Mobile Platform, giving the new devices a 30% increase in CPU performance and a 25% increase in GPU performance. Thanks to the Qualcomm AI Engine, the AI features on the HONOR Magic6 Pro are powered with exceptional fluidity and stability, achieving a remarkable 98% improvement over previous models. Additionally, Snapdragon 8 Gen 3 Mobile Platform delivers outstanding gaming experience with superior battery efficiency.
Drawing attention to the importance of battery life for users who use their devices for a long time, HONOR stands out as the first brand to apply battery innovations that emerged in other sectors to smartphones. Inspired by the next-generation electric vehicle (EV) industry, HONOR brings the all-new HONOR Second-generation Silicon-carbon Battery to the Magic6 Pro with E1, a battery management chipset to improve energy efficiency.
Users can play YouTube video for 81 minutes at -20°C with only 10% battery level, thanks to the 5600 mAh Magic6 Pro, which provides outstanding performance at extremely low temperatures. Additionally, with 80W Wired SuperCharge and 66W HONOR Wireless SuperCharge, users can charge the Magic6 Pro to 100% in just 40 minutes, allowing even the busiest users to quickly charge their devices on the go.
Demonstrating the excellence of Magic6 Pro’s advanced battery technology, the device ranked first in the DXOMARK global display rankings with 157 points. takes a distinguished place. Additionally, with five DXOMARK tags, Magic6 Pro represents the pinnacle of its industry in camera, audio, display, battery and selfie features.
Improved connection with artificial intelligence
Providing a smart computer experience, HONOR introduced MagicBook Pro 16, an artificial intelligence-supported laptop with the power to strengthen cooperation between operating systems, to its users. Leveraging the performance improvements brought by the state-of-the-art CPU and GPU and HONOR’s platform-level artificial intelligence, the HONOR MagicBook 16 Pro provides convenience and accessibility to its users by making it effortless to share and sync notifications between HONOR smartphones, PCs and tablets with MagicRing.
Bringing the improved user experience to a more compact device, HONOR introduced its newest tablet, Pad 9, to its users. Offering an extraordinary user experience and a different design, Pad 9 attracts attention with its impressive 12.1 inch 2.5K HONOR FullView Display, 120Hz refresh rate, Histen sound adjustment technology and eight speakers.
PORSCHE DESIGN HONOR Magic6 RSR
At MWC this year, HONOR not only officially brought the PORSCHE DESIGN HONOR Magic V2 RSR foldable smartphone to the global stage for the first time, but also introduced the Porsche Design HONOR Magic6 RSR smartphone, which embodies the Porsche Design DNA. PORSCHE DESIGN HONOR Magic6 RSR evokes a bold motorsport-inspired look with its centered, high-performance camera housed in a geometric structure that references the aesthetics of a Porsche racing car.
Magic Portal turns complex tasks into a one-step process by leveraging the power of artificial intelligence to understand user messages and behavior. For example, Magic Portal’s AI quickly recognizes addresses in a text message and directs users to Google Maps, providing effortless navigation at their fingertips. It also facilitates access and sharing on social media platforms such as TikTok and Facebook, allowing users to submit booking details or online search results with a single swipe. Additionally, Magic Portal facilitates image-based shopping experiences, seamlessly directing users to platforms where they can find and purchase the products they want.”
HONOR Device Co. Ltd. CEO George Zhao, “At HONOR, we deliver human-centered innovations that deliver an open and seamless experience to address our consumers’ desires and pain points in the age of AI.” he said and added: “We are delighted to announce the global launch of new HONOR smartphones and AI computers that truly revolutionize the user experience with industry-leading AI capabilities while breaking boundaries in human-device interaction.”