It was a couple of weeks ago that Arla came out with the news that they had come up with new sizes of Bregott packaging. Bregott previously consisted of two packages, of 300 and 600 grams.
Therefore, Bregott sent butter to Camilla Läckberg’s house
But now the butter will instead be available in three sizes: Namely 250, 500 and 750 grams.
In connection with the new butter release, Arla chose to run some marketing in the form of butter packages with the faces of various celebrities on them. One of those who received a package sent home was none other than Camilla Läckberg.
If Läckberg was happy? You can say that.
She was so happy that she published a picture of her butter package.
Dissatisfaction after shipment from Arla
News24 contacted Max Wallenbergpress manager Arla Sweden and asked how they selected the celebrities who had butter sent to them.
The new Bregott boxes are cheaper than before – despite that, customers are raving
– Bregott is a very popular product that reaches out widely, so we wanted to reflect that. It is everything from sports profiles to authors and food creators who have received the special packaging, he said at the time.
And when it comes to butter, it can stir up some emotions. The celebrities who did not receive butter packages at home had become quite dissatisfied.
Here, they want to replace Bregott with Lätta at the school lunch – to save money
Has any celebrity reached out and said “Hey, why didn’t I get a packet of butter?” which you then had to fix? And can you mention a name?
– Yes, it may have happened, but I cannot reveal more than that. It is really noticeable that the portraits have spread widely and we have received many happy shouts from Bregott lovers around the country, he concludes.