One of the world’s largest automobile manufacturers Ford, of the new vehicles it will introduce to the market. “Active Parking Assistant” may not put it.
A lot ford in signed vehicle since 2009 “Active Parking Assistant” There is a feature called. This feature supports the driver in the parallel parking process and automates the process to some extent. It is not used much like its counterparts in other brands.. Because most drivers do not want to waste time by turning on this feature. The one who brought this feature to the agenda now is There was a statement made by Ford COO Kumar Galhotra. “Very, very few people use the automatic parking feature, which allows drivers to automatically parallel park, so we may as well stop using that feature. “This system costs approximately 60 dollars per vehicle.” said Galhotra, adding that this feature He states that it can be removed from future vehicles in order to save money.. There is no definitive decision on this issue, but it is possible to remove the feature from vehicles. It will bring financial savings of up to 10 million dollars annually to Ford. calculating. Ford, like many of its competitors, wants to increase its profitability through rising inflation and pressure from Chinese companies.
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Ford was also on the agenda yesterday. The giant company is present in the electric car market with more than one version, but it still cannot stand out. The brand wants to change this in the future and knows very well that the key to this is to offer cheap electric vehicles to the market. According to the statement of CEO Jim Farley, it has been developing a new electric car platform internally for two years..
It is reported that this platform was developed directly with the target of low-cost and small-sized electric vehicles, and the studies “super talented” called “Skunkworks” It is stated that it is carried out by the team. The brand, which aims to be competitive under 30 thousand dollars with this platform, currently opens the door to 43 thousand dollars on the electric side. Since this and above prices are considered too high in many markets, high sales figures that will bring profitability to the brand cannot be achieved.
Before this, Ford had come up with an interesting project. The company, of course, like many of its competitors R&D He conducts different experiments within the scope of his work. The giant manufacturer is thinking about how to produce its vehicles more environmentally friendly and at lower costs without reducing quality. this time he focused specifically on olive trees. As far as we know today, pruning of olive trees during harvest is done annually. It creates 7 million tons of wastethis is exactly what the company wants to use.
Ford engineers in Cologne, Germany, gathered He is running a research project called COMPOLive to produce auto parts from olive branches. Within the scope of this project, they collected olive tree waste from Spain. combining with recycled plastic The research team has already succeeded in obtaining parts of durability and quality that can actually be used in vehicles.