(Finance) – On the sidelines of the Rimini TTG underway until Friday 11 October, Dina RaveraPresident and founder of Destination Italythe largest Italian Travel Tech leader in experiential incoming tourism, listed on Euronext Growth Milan, launches a proposal in response to the recent news of the project Brother for the new Minor Islands Plana project as a whole financed with over 45 million euros from the PNRR and which aims to guarantee connectivity to the 21 islands affected by a high digital divide due to obsolete networks.
“From the tourism fair par excellence, we can only applaud Infratel – declares Ravera, who in the past led Asstel, the Italian Telecommunications Association of Confindustria – However, I believe that to relaunch the economy of these minor municipalities, digitalisation is a necessary but not sufficient condition. On the other hand, focusing on quality global tourism can be the solution to enhance their landscape, cultural and historical heritage. territories and relaunch the economic system. In fact, this immense market is worth more 2 trillion dollarsseeks the authenticity and uniqueness of the experiential journey in territories little known to most. Furthermore, by focusing on high-end tourism, an increase of a few percentage points in the Italian tourist flow is sufficient to double the contribution to the national GDP, going from 13% to over 25%”.
“To do this, however, a great effort is needed public/private coordination to build everything that is necessary to improve the quality of hospitality and experiential offer in the internal areas and on the smaller islands, to be highly attractive to this type of traveler – he added -. In this way, not only would wealth be created for the country without worsening the problem ofovertourism in the most popular destinations, but a concrete answer would be found to the problem of the depopulation of smaller municipalities, the true cultural connective tissue of Italy rich in non-replicable assets”.
“We as Destination Italia are investing heavily in this direction, actively collaborating with institutions, entrepreneurs and national/local associations and promoting the excellences Italian still little known with a widespread and organized presence in every major city on the seven continents”, he concluded.