Scandal eco-lingerie has been able to offer innovative underwear to each generation of women. Celebrating its 90th anniversary, the lingerie brand is reinventing itself by stepping into the era of eco-responsibility and inclusiveness. All without getting rid of its legendary sensuality.
An iconic brand that has stood the test of time
Scandal eco-lingerie is the story of a profound evolution, that of a house which knew how to renew itself, to adapt as well to the movements of society as to the expectations of each woman. An almost century-old brand that really does not look its age. Transgenerational, the one that was launched in 1932 by Robert Perrier is at the origin of the very first elastic and light sheath. In 1954, Scandal eco-lingerie even offered a prestigious collaboration with the house of Dior, infusing its models with the famous New Look spirit. During the following decade, she set about designing the first Lycra fiber underwear, a real revolution. Behind each Scandal eco-lingerie creation is constantly pursuing the same objective: to innovate to free women from oppressive corsetry.
Fully commit to eco-responsibility
In 2021, Scandal operates its moult and metamorphoses under a new name: Scandal eco-lingerie. This major shift allows it to establish itself as the lingerie house that has succeeded in combining ethics, respect for the planet and sensuality. Always innovative, the brand is fully committed to this environmental transition, honoring transparent manufacturing processes and carbon neutrality since day 1. For its models, Scandal eco-lingerie chooses to use 80% recycled fibers and 100% eco-responsible fabrics, all without any waste. A real tour de force. The house has also developed “undyed” white, an ultra-friendly color for the environment. And at a time when the profusion of collections no longer makes sense, Scandal eco-lingerie has a permanent line over which seasonality no longer has a hold. Focusing on circularity and respect for the environment while continuing to create modern, inclusive and high quality lingerie, this is its new objective.
Innovative, inclusive and always sensual lingerie
If Scandal eco-lingerie wants to be responsible, this commitment does not come at the expense of the sensuality of its models. Presented on mannequins with unretouched bodies, each model has a label with a QR Code to scan in order to allow full traceability. On the program of the permanent collection, a hundred chic and daring underwear inspired by Paris, available in six timeless shades and offering the possibility of being mixed together, so that each woman can compose, according to her tastes, her perfect set. . Inclusive and adapted to all morphologies, the underwear is the most affordable with a similar price for all sizes.
Available on Scandal.comGalerieslafayette.com, Laredoute.com and in stores Galeries Lafayette Haussmann and Nice Cap 3000, Le BHV Marais.