Disney had achieved great success at the box office for years with its Marvel movies and was sitting at the top. Disney, which did not achieve the success it wanted with the Marvel movies released in 2023, decided to move to Universal’s Super Mario Bros. and Oppenheimer He fell short of the success he achieved in his films. Thus, Disney lost its throne to Universal, will it be able to get it back in 2024?
Disney Lost Its Throne to Universal, Who Will Take the Leadership in 2024?
Spider ManThe intense interest in Marvel movies such as , X-Men, Hulk, and Captain America has kept Disney at the top of the box office for many years. Universal, the arch-rival, was in second place. The success of superhero movies created a big difference between Disney and its competitors. However, Marvel movies did not have the expected impact in 2023; Audiences did not show enough interest in the films, and as a result, Disney declined at the box office. Whereas marvel movies It was considered Disney’s indestructible fortress.
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While Disney movies did not attract as much attention as before, Universal also made successful productions. Especially Super Mario Bros. It was a huge success at the box office. also Oppenheimer It became one of the box office movies again. When Universal’s successful productions combined with Disney’s unpopular productions, Universal gained a great advantage and took over the top spot that Disney had occupied since 2016. Universial had a successful period as the studio with the highest grossing films in 2023.
Disney Studios in 2023 $4.83 billion revenue while getting Universal $4.91 billion He closed the year with. Disney’s revenue figure is, of course, very high, but it would be quite wrong to consider this revenue as earnings without calculating the cost of the films. Since Disney movies are very costly movies, the studio closed 2023 with a loss, even though it grossed $4.83 billion. Founded in 1923, Disney’s 100th anniversary was not auspicious and it closed the year with a great loss.
Universal’s $4.91 billion revenue Super Mario Bros. and Oppenheimer His contribution was great. Super Mario Bros. While it grossed $1.36 billion at the box office, Oppenheimer grossed $952 million. In fact, such a performance was not expected from Oppenheimer because it was thought that the fact that the film was a long biofilm and that some of it was in black and white might bore the audience. However, it did not happen as expected and the box office of the film was higher than expected. Oppenheimer is responsible for the fact that it was released at the same time as the Barbie movie. in revenue success is thought to have an effect.
Will Disney Reclaim Its Throne in 2024?
After the defeat it experienced in 2023, it is wondered whether Disney will be able to reach the top again in 2024. in Marvel movies After the failure, the company changed its future plans and planned different strategies for 2024. In this context, the studio will spend 2024 with only one Marvel movie: Deadpool 3.
With the change of strategy, to the 2024 calendar, Kingdom of the Planet of the ApesDisney, which bought films such as , Mufasa: Lion King and Inside Out 2, expects high box office from these films. However, we will wait and see whether Marvel’s previous grossing figures can be achieved with these films. In addition to Disney’s strategy, of course, the plans of other film studios are also important. Universal It is not yet clear which productions will compete with these films. Let’s see who will be at the top in 2024.