(Tiper Stock Exchange) – DIGITAL360innovative SME listed on the Euronext Growth Milan market, completed the 100% acquisition by Ycona company based in Buenos Aires, and its US branch Textualists, based in Albuquerqe (New Mexico). The corresponding is equal to 130 thousand dollars to which an earn-out component may be added based on the achievement of certain economic results expected for the years 2023 and 2024
With this sixth acquisition of 2022 in the Latin American area, DIGITAL360 successfully continues the path that aims atexpansion into Spanish-speaking countries.
Ycon, based in Buenos Aires, is a company specialized in the production of high quality editorial content and communication campaigns and supports its B2B customers in improving their image and commercial positioning in the reference market. This acquisition follows in Argentina that of Xona, a marketing agency specializing in the B2B market and in the technology company sector, finalized this same month. DIGITAL360 thus aims to replicate in the LATAM area (after Mexico and Colombia) the business model successfully developed in Italy, which envisages the combination of digital publishing assets with B2B Marketing activities as well as Martech and Salestech technological platforms. Ycon develops today a turnover of approximately 0.15 million euros.
Among other provisions, the agreement envisages, in continuity with the current management situation and following a consolidated and successfully tested acquisition model to date, that the entrepreneur Pedro Ylarri will continue to carry out the role of manager for at least 4 years since the acquisition.
“The entry of Ycon into the Group represents the sixth operation of 2022 in the region. We are convinced that the achievable synergies and the complementarity of the acquisitions of DIGITAL360 in Latin America will quickly have a multiplier effect and will allow us to become the marketing leader in the near future B2B in the ICT sector in the region, a point of reference for innovation and a glocal partner for the large global players in the segment”, declares Simone BattiferriLATAM Manager of DIGITAL360.
“For all of us at Ycon and Textualists it is a privilege to be part of DIGITAL360, a group that combines excellent human capital, the best technology and an efficient and consolidated working method”, declares the journalist Pedro Ylarrifounder and director of both companies.