Celebrating its fourth anniversary, Cupra shared important information about short-term studies within the scope of the organization it organized.
Continuing on its way as a brand on its own after the restructuring decision made by Seat, Cupra celebrates its fourth anniversary with 2022. In this process, this new formation, which also introduced the original models it developed in-house, succeeded in increasing its performance every year. Despite the supply problems experienced last year, Cupra managed to increase its sales by 189 percent compared to 2020, and is also assertive on the electrification side. The brand, which achieved global sales of 79,300 units in 2021, aims to increase this figure to over 160 thousand in 2022. Officials, who were in front of the cameras at the year turn event a short time ago, also made remarkable statements about the models waiting for us.
Cupra also drew attention with its Metaverse move
Celebrating its 4th anniversary this year, CUPRA held a special online promotional event broadcast around the world for its anniversary. At the event, sharing its vision for the coming year, named CUPRA x 2, the brand not only announced its intention to expand its vehicle range and sales in 2022, but also introduced a new collaborative platform on Metaverse, Metahype, to bring experiences to the market in a whole new way. He also explained how to move it to the field.
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Speaking at the event, CUPRA CEO Wayne Griffiths said that the 4th anniversary has a special significance for them; “Our current plans for 2022 include doubling our sales, sales network and turnover. This is why we named our vision CUPRA X 2. Four years ago a lot of people had doubts about us, but we never doubted ourselves. This year, we will prove once again that nothing can get in the way of our almost unstoppable urges.” made statements.
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Griffiths also announced that CUPRA will double its existing product range with two new models to be launched in the next two years. Griffiths, in the CUPRA Tavascan 2024, the brand’s second 100 percent electric vehicle after the CUPRA Born, which was introduced to the market last year; He said that UrbanRebel, an electric model for urban use, will be introduced to the market in 2025. The interest in Formentor, the first original model of the brand, also increases the interest in the works. Among the points we need to underline is that 70 percent of the sales captured in 2021 will come from this model. The sales chart of the electric Born model, which started to hit the roads in November, exceeded 3,000 in a short time, also stands out.
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