Created over 50 years ago, these affordable adidas sneakers are making a comeback this winter – and they suit everyone!

Created over 50 years ago these affordable adidas sneakers are

Sixties charm and refined design outline the new sneaker trend of the season. The little extra? You may already have a pair in the back of your closet.

Designed for football players in 1966, this pair of sneakers from adidas quickly became a must-have in the sportswear wardrobe. We particularly appreciated it for its minimalist design and for its thin, airy sole, very avant-garde for the time. A time replaced by more imposing models like the Air Jordan or the new balancethese sneakers with retro charm are once again reinvesting the wardrobe of fashionable personalities this winter.

This is probably the hottest pair of sneakers of the season. Benefiting from a solid heritage rooted in the style of sixtieswe recognize it by its three characteristic stripes on the side, its rubber sole and its soft suede, characteristic of the adidas brand. However, it is their association with popular culture, particularly through music and the “casual” movement of the 1980s and 1990s, that propelled these sneakers to the rank of icons.

Léa Seydoux wears a pair of adidas Gazelle in 2024. © MCvitanovic/Splash News/ABACA

Let us remember that at the beginning of the 1980s a new subculture emerged in the United Kingdom among the working classes: the casual movement. The latter developed gradually, among young football supporters. At the time, “football hooligans” sought to distinguish themselves from other groups by wearing sophisticated but functional clothing, adapted to the urban lifestyle and their sporting activities. Checked polo shirts, jeans and training shoes became the uniform of these “new elegant” sportsmen, who would inspire, a few years later, the “sport-chic” aesthetic. In response to this, specialized brands like adidas, Nike, Puma, Reebok and Lacoste began to produce more refined pieces, but still inspired by the sporting world. This style, combining comfort, quality and discreet elegance, has become the essence of casual culture.

It is in this approach that the Adidas Gazelle, famous for its sober and tidy lines, gained popularity. Now brought up to date by fashionable celebrities like Bella Hadid, Hailey Bieber and Jennifer Lawrence, it slips into our daily lives without difficulty. Paired with well-cut jeans and a blazer with dramatic shoulders for a casual office look, or jazzed up with a wool turtleneck and a pleated skirt. tenniscorethe Gazelle is very versatile and promises to accompany us all winter, to our greatest happiness.

jdf2