Consumption at a standstill: purchasing intentions at 12-month lows

Consumption at a standstill purchasing intentions at 12 month lows

(Finance) – It’s not a good spring for consumption because of collapse of purchasing power and the difficulty of families making ends meet at home. And so we give up many thingsexcept for some small home renovations and a few trips out of town. The typical spring activities are positive (sports, and DIY). According to the Findomestic Observatory (BNP Paribas Group) of April, the current one It’s not a good time to shop for almost 8 out of ten Italians (78%) at the lowest level of the last 12 months. Inflation remains the main one concern of Italians (almost 6 out of 10)combined with the decline in purchasing power (in second place among the most pressing concerns), thus the propensity to purchase in 3 months slows down (-7.8%) to the lowest levels of the last year.

“Making ends meet for the family budget today represents a problem for 38% of families, a stable figure compared to last month although slightly improving compared to January and December”, comments Claudio Bardazzi, Head of the Findomestic Observatory.

Purchases postponed until better times

From the Observatory it emerges that 9% of Italians give up planning major purchases due to greater economic difficulties, while the majority (68%) postpone expenses until better times: 30% say they do not have sufficient resources, while the majority are influenced by the uncertainty of the moment. There is also 23% of the sample who declares that they have projects and carry them out peacefully.

Products that change lives

Based on the answers of the interviewees there are also some products introduced in recent years who “changed” their lives of Italians, representing a small or big turning point for those who purchased them, such as the dryer, new generation cars, solar panelsi, but above all the electric vacuum cleaner and the air fryer. Then there are latest generation products which, according to the respondents, have not improved their lives and which do not fully satisfy those who purchase them and therefore consumers often tend to postpone their purchase.

Technology yes, but it must bring advantages

There technology attracts Italians (60%) also include the most advanced ones such as artificial intelligence, robots, viewers or autonomous driving, but when it comes to spending more to ensure the latest technology that becomes the majority a minority. And this is because 53% of Italians are often disappointed by purchasing one technology that turned out to be useless and therefore is against investing more.

The most desired products and the least desired ones

There propensity to purchase of Italians at three months is dropped more for products for renovationi – thermal insulation (-28.4%), windows and doors (-24.2%), heat pumps (-21.3%) – They make with the exception of condensing and biomass boilers (+11.1%).

Marked flexions also in the sector of alternative mobility – e-bikes lose 15.8%, scooters 6.1% – and for new cars (-13.9%) and use (-8%). Worse for me motor vehicles (-27%).

Except tablets (+3.8%), the other segments of technology they all are negatively: telephony (-12%), PCs (-7.7%), TVs (-5.6%) and cameras (-4.2%).

Negative trend too for furniture (-6.5%) and household appliances (large -1.2% and small -4.2%).

They benefit from the arrival of springinstead, the home renovations (+2.9%), the do-it-yourself (+3.6%), i trips (+5.5%) and above all the segment of sports equipment and clothing (+19.3%).

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