Confagricoltura, the HubFarm model at Expo Dubai

Confagricoltura the HubFarm model at Expo Dubai

(Finance) – The primary sector must not only be capable of responding to the growing global demand for food and raw materials for industry and construction: agriculture and forestry are also called upon to play an important role in the energy sector. The president of Confagricoltura, Massimiliano Giansantidedicated his speech to this challenge at the seminar “Italian technologies for sustainable agriculture an circular economy”, organized at the Universal Exposition of Dubai by the Ice agency, in collaboration with the Ministry of Foreign Affairs and with the general commissioner of Italy for Expo Dubai.

“We must innovate and compete on international markets with high quality productions, attentive to theirs impact on the environment. Today technology – commented Giansanti – allows us to preserve the fertility land and to intervene on the amount of carbon released into the atmosphere. A circular economy is possible and the new precision agriculture tools prove it ”.

The ICE seminar was also an opportunity to illustrate the project of Confagricoltura “HubFarm” as an example of concrete application of Big Data. Thanks to Microsoft’s know-how, the platform under construction will simplify bureaucratic processes and expand the analysis of data relating to agricultural production. The result will be services tailored to the needs of the individual company to intervene in a timely manner on the phases of the production processes, of which it will be possible to certify the traceability through blockchain technology.

“Italian agriculture moves in context cheap national and European with an eye to the opportunities offered by the Asian markets – added the president of Confagricoltura -. HubFarm will be the ecosystem digital of a supply chain that involves agricultural operators, technological incubators and the research and logistics sectors “.

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