Launched in 2020 by Cindy Poumeyrol, the Maison Nicole label looks promising. On the program: embroideries, tops with messages and mischievous collections.
2019. France discovers Cindy Poumeyrol in the Koh-Lanta adventure show. Considered the outsider of the TV show broadcast on TF1, the young woman nevertheless finished as a finalist. After a return to normal life in her native Southwest, where she works as a financial advisor, Cindy Poumeyrol becomes pregnant. Her maternity leave is an opportunity to try her hand at influence, where she quickly finds success and decides to pursue a career. But quickly, she realizes that she’s going to need to develop another activity to grow professionally and decides to create your brand. “JI threw myself into this new career quite naively, I contacted a friend from high school who was then working for the communication of a luxury house and she signed my brand image, then I found a stylist and that started like this“. The claw is called Nicole’s house, named after his grandmother. “She really is the muse of the project. She was an epicurean, an independent woman who loved life. Today, Maison Nicole conveys these values, this image: that of a free, cheeky, emancipated girl.“.
What are the influences of Maison Nicole?
Her region, but also vintage influences, retro icons, rock and glamorous inspirations… Cindy Poumeyrol distils a bit of all this in its collections produced in Portugal. The prices, which range from 12 to 195 euros, allow all women to afford a piece of the Maison Nicole universe. Distributed online for the moment, the label is a hit with the designer’s 480,000 subscribers on Instagram. But not only. A graduate of a business school, Cindy Poumeyrol knew how to surround herself well and has a very precise vision of the future that she has in store for her label. “For the future, I would like to organize more pop-up stores, then raise funds from business angels in order to be accompanied by professionals in the sector.“. In the meantime, Maison Nicole continues to distribute its charming collections on the web. To be continued.