Lian Yubo, vice president of BYD Group, announced today at the APEC SME Business Forum 2022 that the Yangwang brand will be a key part of BYD’s entry into the luxury market. He stated that the first model of the brand will be equipped with powerful engines and a battery with a high level of safety. The official launch of the premium Yangwang brand and its first model is scheduled to take place in two weeks.
According to Lian, the first model in the Yangwang brand series will bring a game-changing driving experience with its outstanding on and off-road performance as well as its ability to adapt to various road conditions.
Earlier today, Yangwang shared a few photos on Weibo showing some of the features of the first model in the brand’s lineup. Pricing for Yangwang’s products is expected to range from RMB 800,000 (about $110,320) to RMB 1.5 million. However, specific prices for each model will be announced at the time of its official launch.
On December 8, Yangwang unveiled its new logo, inspired by the Chinese character meaning power or electricity. The company stated that they gave the character a new interpretation in their designs.
In late November, several leaked photos circulated on social media claiming to show Yangwang’s off-road SUV, known internally as the R1, being tested in a mountainous region. The official launch of the Yangwang brand and its first model is expected in the near future.
According to the leaked photos, the R1 appears to have a large size and a long wheelbase. The mountainous test location shows that the vehicle has quite high ground clearance and can easily overcome uneven roads and steep terrain. The official launch of the Yangwang brand and its first model is expected to take place very soon.