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On social networks, socionauts are used to filters. Adored by some, criticized by others, filters and their use have always been controversial. But the “Bold Glamour” has shaken up the world of platforms even more. His particuliarity ? He is undetectable.
While some studies claim that the use of social networks can have beneficial effects, others completely demonstrate the opposite effect. In question, among other things, the filters, often singled out.
“Bold Glamour”, the latest filter that is a hit on TikTok, has drawn the wrath of a good number of users of the Chinese social network. In question ? Being almost undetectable. If filters available on TikTok usually have the annoying tendency to jump when a user puts their hand in front of their face, the “Bold Glamour” filter stands up to this test.
Good in your body, good in your head!
A filter that feeds a lack of self-confidence
Anonymous as well as celebrities have not hesitated to test the filter to denounce its harmful effects on mental well-being. A way, once again, to feed the physical complexes and the lack of self-esteem, among the youngest.
“How to feed the lack of self-confidence”wrote one user in the caption of her video on TikTok while another clearly stated: “This filter should be banned. […] If you don’t want to ruin your day, don’t try it. ‘Cause all he’s gonna do is make you feel like shit.” For her part, the actress Katherine Heigl, who tested this filter, did not even need to speak to criticize it but nevertheless split an unequivocal legend: “ummm I hate that bitch. #boldglamourfilter is not for me.”
Despite heavy criticism, the “Bold Glamour” filter was still used in more than 7.8 million videos on TikTok. A real success that is only growing thanks to the controversy that makes it more and more popular on the platform. The algorithm also highlights videos using this effect.
Behind this success, undetectable filters could turn out to be a real business. Until it imposes itself as a new standard?