With its metaverse initiative, Bandai Namco wants to create a virtual world where players can gather and interact.
He is the distributor of the long-awaited Elden Ring, which is active in various fields such as games, animations and figures, supports the latest Souls series and is the distributor. Bandai Namco metaverse He announced that he was working on the project. Sharing the details of its medium-term plan covering April 2022 to March 2025 with shareholders, Bandai Namco announced that the focus of the plan is what it calls the “IP Axis Strategy”.
First details of the Bandai Namco metaverse project
Axis strategy consists of three main goals: to connect with fans via IP, to increase IP value and to expand their projects worldwide to increase sales outside of Japan. Bandai Namco will invest 15 billion yen ($130 million) for the metaverse project, which will be implemented in line with the plan.
“Through IP Metaverse, we will build communities among fans as well as among Bandai Namco and fans. Through these communities and content, we will build deep, broad, multifaceted connections that last for a long time, and we will focus on the quality of those connections. In this way, we will work to maximize the value of IP in the medium and long term.” The company stated that one of their main strategies in the next three years is to “realize the metaverse concept.”
Metaverse is a term currently popular with tech companies to describe a hypothetical online virtual world focused on social connectivity.